The Killer App of 2008 January 4, 2008
Posted by geoffwolfe in : Off Topic , trackbackI wrote before that I believe email is still the killer app. When email is used in the context of social media, serving as a communication platform across social networks, it becomes even clearer that email’s value to a social-society goes through the roof. There is some buzz today about social network aggregators being the killer app of 2008. At MessageDance, we are using email as the tool to not aggregate conversations from multiple social networks, but instead, spread a singular conversation to all social networks. The end goal of social network aggregation — negating the complexity of a presence on multiple sites — is realized by social email — realized by MessageDance.
An earlier post of mine talked about how and why people are on several social networks. Some data points collated by Ujwal Tickoo really illustrates in bare numbers how the same person can be very active on several social networks.
- 20% of MySpace members are also Facebook Members
- 64% of Facebook members also belong to MySpace. (MySpace has nearly 3x the unique visitors of Facebook and a few years head start.)
- Bebo, Hi5 and Friendster all share more than 49% of their members with MySpace
- LinkedIn shares 42% of its members with Facebook and 32% with MySpace
So, I feel our opportunity for 2008 is incredible: email (killer app) + social networking (essential app) + simplification (killer app : better than aggregation) = MessageDance.
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