An argument for the opposite of Plaxo Pulse and FriendFeed April 22, 2008Posted by geoffwolfe in : On Topic , trackback
Don’t get me wrong, there is absolute value in knowing what my friends, colleagues, and people-I-pine-to-be-like are talking about. But not everyone who is in my circle uses an aggregator to follow me. I have friends who see my Twitter tweets. Some people see my updates on Facebook. I’d like to think people see my stuff on MySpace, but I doubt it (except maybe Lola and Cheyenne). I also have this blog, which is how my mother keeps up with me when I don’t call and return emails. Separately updating each social site, morphing the content to fit each format, is painful, tedious, and unlikely.
Publishing my rich content and messages to all (or just some) of my social destinations in a single post is the opposite of the aggregators. They are Outward-In (not that there is anything wrong with that). MessageDance is Inward-Out.
The Middleware of the Internet
The key to this sexy processing comes from an unsexy tool — email. Email is still the killer-app. It is the most ubiquitous, under-utilized, and abused tool in everyone’s toolbox. When most people think of email, they think of spam. The beauty of using email in the context of MessageDance is that an email inbox is never the final destination of a message or content that has been shared. MessageDance uses the really good part of email which is its ability to transport data in the simplest of fashions. Along its journey, MessageDance transforms the format of the content for its final destination.
Portable and Powerful Email Address
Now there is great power in just an email address. You don’t need to start your sharing from an email client. Start in Facebook and send your extra-facebook messages, blog posts, tweets from the native Facebook messaging app. Stay on YouTube.com and share a video to Twitter by just using your MessageDance email handle. Hell, blog from Amazon.com if you must. Besides signing-up and adding a few settings, you never really need to use MessageDance.com or your email client — and still reap powerful Anywhere to Anywhere sharing.